Hashtags, those crazy little pound signs, are a big part of making social media work for your fitness studio. However, like every marketing tool, hashtags have their own list of do’s and don’ts. Read on to gain a better insight into the best practices of adding hashtags to your social media posts and how to make them work for your gym. What’s the purpose of hashtags? Hashtags direct your post to a community of like-minded people and magnifies your social voice. Additionally, they grow reach organically. That means individuals discover your posts without searching specifically for you or by clicking [...]
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Let’s be real. Many gym owners run their clubs via spreadsheets and direct deposit. We call that “pen-and-papering” a gym. How do we know? Because we owned fitness studios for decades. That’s why we started Gym Insight. We know the right gym management software can help owners grow their gyms without costing them a fortune. Profile of ProFitness of Greenville, South Carolina In 2014, Pete Marston bought a small, struggling 24-hour gym with a friendly crowd ready for a hands-on owner. The recently retired manufacturing executive ran the club without gym software, manually renewing clients. It was time-consuming, but he [...]
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Ever wonder why that one business owner keeps showing up on your local news station? Sometimes it can seem like reporters keep sources in their back pocket, individuals who are ready at a moment’s notice with a perfect, punchy soundbite. Well, here’s the lowdown — they do. You can get that call too though, if you just use public relations to build your own reputation as a fitness guru. First — be your neighborhood fitness expert Judge a competition; lead fitness industry forums; assume leadership roles.Write an article or (e)book that takes a stand on an important health topic.Promote your [...]
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I recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It's always good to know where the next generation of competition could come from. I tend to think the source of competition to watch is self-employed trainers building followings through social media and then establishing studios once they have enough of a revenue flow. Also there were some statistics that relate the demographics of the industry to [...]
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