The fitness industry is always in competition with itself. Although we would love to think everyone wants to join a gym, in reality, we are all fighting for the same people, many of whom already belong to another health club or fitness center. That’s why your health club needs a gym referral program. Tapping loyal members for friends and family referrals is one of the most effective methods of luring new customers. What is a gym referral program? This is a specific marketing effort created to encourage existing members to refer other people. It can be baked into your signup process, [...]
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Structure Your Offerings with Client Programming for Fitness Client programming is your menu of good things that you offer your market. In the fitness business, it's one of the fundamental dimensions that define a successful training practice. The big-box fitness brands can afford to stand back and cover all of the programming bases. As a small gym business owner, you are probably better served if you focus on one or a few. The irony, of course, is that the corporate brands would do better if they could do the same. However, in my experience, excellence doesn't scale all that well. [...]
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Contrary to what some believe, there is a certain way in which you should conduct yourself when you are working out around others in a gym environment. The reason behind this is pretty simple and obvious: there will be other people who might not be able to put up with the way you conduct yourself. This will go a long way in ensuring that you remain a classy member of the health club and people will appreciate you for that. Here are the top 5 rules. 1) Safety The general feeling is that the health club is a very safe [...]
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There are really two kinds of people in America. Of course I'm speaking in terms of cliches here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is in bad shape. Americans are very lean and healthy, athletic and fitness conscious or they're not. The former is stereotyped as the "gym-rat" and the latter group as the couch potato. Now, these are very broad generalizations, but the line between healthy and unhealthy has been marked out in the [...]
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People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]
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Organic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as their nutritional requirements would be greater. Replenishing the minerals and vitamins regularly after exercise is vital for fitness performance, recovery, and overall health. Organic juices are the ultimate fast food Organic juices have virtually zero fat and a lot of nutrients, which means the digestive system does not take long [...]
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