
Unboxing the Gym Experience
When The Unboxing Experience Feels Like Your Birthday I recently set up a local service with a card reader. The company that sent the reader seems to have a real insight into the concept of experience, particularly the unboxing experience. The reader is well designed but so was the box that it came in. It contained three cleverly designed and satisfying layers of wrapping that had to be peeled away or opened and then a final layer of protective plastic that was strangely the best part to remove. These days, it's no surprise that people unbox their tech-toys and upload [...]
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