experience marketing

Unboxing the Gym Experience

When The Unboxing Experience Feels Like Your Birthday I recently set up a local service with a card reader. The company that sent the reader seems to have a real insight into the concept of experience, particularly the unboxing experience. The reader is well designed but so was the box that it came in. It contained three cleverly designed and satisfying layers of wrapping that had to be peeled away or opened and then a final layer of protective plastic that was strangely the best part to remove. These days, it's no surprise that people unbox their tech-toys and upload [...]

Experience Is Everything

The concept of experience marketing is generating a lot of buzz among business consultants and academic thinkers right now. It encapsulates the emotional and subjective associations that come with using a product or taking part in a service. It is how your members feel about how they get along at your gym. It is all of the subjective associations and emotions they have relating to everything from the hygiene levels to the staff's attitude and the results members get from their workouts. A State Of (The Customer's) Mind As long as members are happy enough to keep coming back, whether [...]