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Tag archive for exercising

It’s Time to Add Mental Health Cues to Your Ad Campaigns. The Reasons Why Are Compelling.

What motivates us to exercise regularly? Has your gym figured out the right hook to lure new members? Well, the answer to what truly inspires us to sweat it out might surprise you. Continue reading to discover how incorporating themes of mental health and wellness into your advertising campaign may boost membership sales.  Reason #1: Exercise kicks the blues to the curb. As most long-term fitness buffs know, a little exercise goes a long way to reducing feelings of sadness. But for many individuals, exercise is worse than feeling bad. It’s doing something they’re bad at, while feeling lousy. Who [...]

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How to Sell Gym Memberships: Part V

Asking for (More) Business After the gym membership sale, what comes next? A fist bump and a calendar check? Excited smiles and vow to “see you tomorrow!” Or, perhaps, just one more ask? Leaping past the traditional goodbyes after a sale and staying in place to ask for referral business is the difference between a good close and a great one.  According to consumer research group Nielsen, 92% of people trust referrals from people they know. So why would you not use this moment to secure a name or two of someone who might also benefit from exercising at your gym? [...]

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