In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don't provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone's hands. In fact, the market is [...]
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Limber up your jargon muscles and stretch out your vocal cords! We're talking gym management and fitness center business vocabulary again! It's been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need to use and know to understand gym professionals, in reference to the business and the activities that support it. Gym Insight has posted articles written about this before but I think it's an important topic and there are some terms that need to be added to the original list. There [...]
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Maybe you've heard about how retail giant Target had a huge data breach in 2013. If you were exceptionally unfortunate, you know about it because of fraudulent activity somewhere in your personal credit profile. As a gym owner it may be hitting you particularly hard by interfering with your monthly membership revenue. In response you have to chase after payments and update card numbers on a scale that is putting a lot of pressure on you, your managers and your bottom line. The Target Scandal So, what happened to Target? The short answer is that they had something like 70 [...]
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