Digital fitness

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Tag archive for Digital fitness

Grow Your Digital Fitness Business

Online fitness is an interesting concept for a gym. It takes a locally utilized product and turns it into a nationwide or, possibly, a worldwide consumable. It can, ideally, expand your audience well beyond a single zip code. In a sense, it’s as if you’re franchising your own brand. A daunting idea, no doubt. If you’ve risen to the challenge and now offer live streaming, or on-demand through your health club, what steps are needed to grow this business investment? Figure out how customers find you. Intelivideo, a technology company specializing in enabling subscription video businesses, collected data in the [...]

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How to make Money with a Digital Business Model

Within a year, online fitness has become an industry staple for nearly every gym, boutique, or trainer. The question, of course, is can you make money at virtual fitness and, if so, how do you recoup the investment? Online classes are, by their nature, a volume business. You’re going to have to sell more classes or train more people to make the same money as you would with an in-person experience. Why? Because you’re now promoting a lower-cost service while investing in new tools and novel marketing techniques. And, unlike selling a physical product, your concept is vulnerable to market [...]

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