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The First Reports On Gym Business Trends For 2015 Are Out

OK so it is about time to start looking at the trends for fitness in 2015 and the ACSM has released their most recent survey of club owners. There were not a lot of surprises but there are some interesting conclusions from that report and some other things that come up elsewhere that are really worth taking a look at. The trends for High Intensity Interval Training, bodyweight training and an increasing demand for trainer professionalism all seem to be holding course and continuing onward. It’s like there is no real change from last year but that is sometime how [...]

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SoulCycle Creates An Intense Experience

This is another article that takes a look at a particular brand in the gym business. I haven’t been asked to write these and I don’t receive any payment from them. This is just my attempt to put the gym management business in context and to spread a little knowledge and insight into what's going on, and why it might be interesting to gym owners. As always, your comments are welcome. There is always room in the fitness marketplace for creative and exciting ways to keep the membership interested and coming back for more. The New York born and bred [...]

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Gym Insight Into Long Term Fitness Trends

Fitness trends have had lots of ups and downs that are related to culture and fashion. But there is also an influence on trends that comes from the innovations of technology. Still it’s hard to read the tea leaves out beyond a year or so, as the apparent trend today can quickly show itself to be a fad that disappears overnight. In the gym business we always have to keep a lookout for what is coming because it can determine the capital investments that we would make and nobody wants to take six months to refurbish for the latest thing [...]

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ACSM Worldwide Trend Review

You can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014.  To get the most out of it I recommend that you read the entire survey report yourself. Every year for the last eight years, the ACSM has commissioned a worldwide poll of fitness industry professionals. There are some really interesting issues that turn up in this survey. One of the best things about it is that it attempts to distinguish [...]

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