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Tag archive for customer retention

Selling Fitness Experiences To Make Happy Gym Members

Again With The Experience The digital economy has changed everything about the fitness experience. Your gym membership is now as much about connecting with people as it is about the workout. The workout experience counts most, but the club experience as a relationship is vital too. Everything from social media engagements, shout-outs for results, to the attitudes and demeanor of your staff members count as part of that experience. Look at everything that you do and evaluate it from the perspective of your members. Customer Experience Cycles Within Lifetime Membership Cycles Customers flow through your gym in cycles. There is [...]

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Dirty Gym

Keep Your Business Clean

No matter which show I watch: Bar Rescue, Restaurant Impossible, Tabitha’s Salon Takeover, and even the long gone but much loved We Mean Business (hosted by Apprentice winner Bill Rancic), there is one common element: every single business that the hosts enter is FILTHY! The aforementioned shows are my soap operas; I simply can’t get enough of them. I love peering into other people’s businesses and seeing how they’re run and what sets them apart. There’s one thing that consistently horrifies and bemuses me: the cleanliness of the business. Every entrepreneur knows what it’s like to have to scrimp and [...]

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