customer loyalty

Why Great Gym Customer Service Is Still Job Number #1

As a gym owner, customer service may be one of those catchphrases you don’t think about much. To stay competitive and keep costs down, you’ve leaned into online sign-ups, digital keytags, and reducing employee payrolls. It’s working, too. With an emphasis on cost reduction and adapting services to customer needs, small gyms have stopped disappearing from the landscape. Truthfully, if you’re a gym owner reading this blog, you’ve survived quite a clean-out. In 2019, gym ownership hit record levels, with more than 41,370 gyms in the United States, according to Statista’s research. Today, that number hovers at about 31,000 clubs. Congratulations on being among the fittest [...]

Marketing Strategies for Gyms

What are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]