competitive advantage

Five Steps to Signing the Right Lease for Your New Gym — the First Time

By Sam Monempour, NAI Capital Commercial Real Estate Services, Worldwide Opening a gym/fitness center is a challenging and complex venture with many moving parts. Before diving in, it is essential to carefully plan and prepare for the ever-changing aspects of the fitness industry. Over the years, gyms have gone from standard places of exercise and bodybuilding to a social environment with integrated social media influences, new technologies, new formats of exercise, and many various forms of build-out. 1. Decide gym style and market before signing a lease. The first step in signing a well-designed lease is to determine the type of [...]

How to Turn a Recession into a Blessing for Your Gym

As 2023 enters midyear, recession chatter is building. The stock markets are tilting sideways. OPEC just announced a hold on production. Inflation is still high and, for the first time in years, job openings are declining. What does this mean for your gym? How can you take advantage of an economic downturn? Well, let’s remember three years ago, the world shut down. And despite the 2020 pandemic eliminating thousands of mom-and-pop gyms, your company made it. Many gyms, indeed, thrived once doors reopened. How did the best gyms survive the COVID shutdown? The owners kept spying opportunities instead of barriers. Lawrence, Gym Insight Here [...]