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Tag archive for community

Networking to Transform Your Club Into A Community

Experience And Community from Shared Values There is a level beyond converting prospects into members and inspiring them to keep coming back. That is where your club is the center of a community of people who love fitness and who associate your gym with connectedness. There are three authentic values at the core of your gym business. Fostering all three of these is something you have to do to succeed as a competitor in the fitness profession, and it all filters down to transforming your club into a community. Build Communities for People The guys and gals who are super-committed [...]

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young woman in gym clothes, wearing blue boxing gloves shaped as a heart

Social Supports Your Gym Business As An Interconnected Community

If you don't yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that's the holy grail of social media in business; you want to use social to drive your business. Realistically, you're probably going to have to work at it a bit but once it picks up momentum it'll be much easier than doing promotion all by yourself. Your gym has a community of members and employees. People [...]

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