Many smaller fitness centers offer specialized services that justify a higher monthly rate. Yet, selling that price requires a more refined approach to customer managment than it would at a cut-rate gym. To figure out the details, we’ve interviewed a Muay Thai studio owner on what it takes to sell and manage high-dollar gym memberships. Read on to learn his four critical steps to managing high-dollar memberships. Step 1 — Sell value, not price Tampa Muay Thai membership is $145 per month. The 17-year-old fight gym sits in the heart of a growing medium-sized city and competes with other martial art studios. To [...]
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What is awesome gym customer service? Customer service is important for any business to succeed. If you own a gym, your revenue source will be directly linked to your membership base. In order to ensure your gym business survives and remains competitive in today's fitness industry market, you have to consistently provide your members with high quality service. Customer service plays a vital role in member acquisition and member retention — research by IHRSA shows interaction with fitness staff significantly decreases member dropout. Gym members that are satisfied with the service being provided by your fitness business will automatically come [...]
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Did you ever hear the old story about two shoe salesmen who were sent by their employers to one of the poorer countries of the world? The first rep sent back a telegram that said "No good here. Coming home. Nobody wears shoes." The other one also sent back a telegram: "Great opportunity here! Send shoes! Nobody wears shoes!" That ringing phone in the back office or at the front desk can be so annoying. But you have to remember that the phone is at the heart of your business. If you want that heart to keep beating for a [...]
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