clientele

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What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers.  Trying to please everyone is needlessly complicated and may actually undermine your authority as a “specialist” in a certain fitness niche.  For example, no one goes to a box gym chain expecting world-class martial arts training, and no one would go to an old school boxing or lifting gym wanting to join a spinningclass.  Your atmosphere tells your customers what your gym is all about. The fitness niches your trainers excel in, the services yourcustomers are likely to find in your facility, and even the likely [...]

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