Every gym owner knows summertime is one of the slowest times of the year. Gyms historically see a jump in membership at New Years’ and in the spring. Unfortunately, by late May this universal urge to slim down fades as summer arrives. Sadly, many of these newcomers are ready to cancel their memberships as well. Many gym owners are tempted to just ride out the summer months As a fitness club owner, summer is a great time to refresh equipment, renovate interior or exterior gym areas or go on vaca. After all, burnout is real in this business. However, it is [...]
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Everyone in the fitness industry knows about the dreaded slow season. The hot months of summer, June through August in the United States, are notorious for low client participation and a dearth of new memberships. How can you weather the heat and keep your gym running smoothly even during the slowest of summers? Plan Ahead For The Seasonal Dip The good news about the slow season is that it's widely known and accepted, so you can anticipate it. Don't let June's lack of client engagement take you by surprise. Plan your year ahead of time, from your annual budget to [...]
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It is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients. As you are probably familiar with yourself, motivation is not a simple task and requires a great deal of commitment, time, energy, and thought. When you are responsible for motivating another person, you have to still bear in mind yourself. As a personal trainer, there are two people that have [...]
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