Client Programming

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Tag archive for Client Programming

Change And Ideas Both Matter But Execution Is Everything

If you take the self-help advice of the gurus, who write books and give seminars about how to get ahead in life, and boil it down to its essential ingredient, it would be three words: Get things done. In business, executive action is what makes the winning difference. Executive Action in The Fitness Industry The need to take action is the same whether you’re in the technology or the fitness industry, healthcare or wellness if you operate retail sales or sell nutrition products online. Execution is everything. It is why the top boss at the multi-national big-box fitness giants is [...]


Gym Businesses That Help Members Slow Down

If you started a business where the point was to chill out and relax, it might seem like the opposite of fitness. However, it would have to utilize many of the client programming aspects of a fitness club. Stress Good And Bad I want to cover the full spectrum of activities on the Gym Insight Blog. So, I think it’s worth touching on some counter-trends, such as offering relaxation space as a membership. The modern world is full of the causes of stress, some negative and others, such as working out, are positive. The good stress is called eustress, which [...]


Can Client Programming Deliver Corporate Wellness?

So, what’s the point of implementing a corporate wellness program? Is it about building company culture and togetherness? No, at the highest level, corporate wellness is about having healthier, more productive employees. On the most practical level, it’s more about minimizing costs and workers who get more done with less friction. Savings is a worthy goal, so is productivity, but creating a program that matches long-term benefits against short-term costs is a difficult thing to achieve. In theory, fitter workers should yield higher levels of productivity. While healthcare costs generally bill you in yearly chunks, quantifiable wellness improvements might take [...]


Complementary Client Programming For Fitness Club Owners

Categories for client programming must align to sales goals and be complementary to one another. After all, the most fundamental activity in any business is selling. In a people-business like fitness, it’s as true as ever; gym business owners have to do some selling to survive. Fortunately, you don’t have to start again from scratch to get every sale. The secret is that, as your gym members come to you on a regular basis you have a warm and receptive audience for your products and services. Your Client Programming And Sales Audit If you have never done such an exercise, [...]


Creating The Best Client Programming Experience For Your Membership

Client programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to establish your position as a force in the fitness industry. Everyone Wins With High-Quality Client Programming Personalizing the experience that you provide to individual members gets right to the very heart of what consumers value about fitness club memberships. Your members place their hope and trust in you and your [...]


Is Client Programming Part Of Your Fitness Value Proposition?

The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new fitness experiences. However, what about the rest? The average people who just want to get into shape and stay healthy? Here’s the thing, most consumers are just looking to get fit stay fit and fit fitness into an already overcrowded schedule. It’s up to small gym business and fitness club [...]