Client Acquisition

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Tag archive for Client Acquisition

How Client Acquisition Is Like Client Programming For Marketing

When you set up the client acquisition process your club membership marketing, you will be able to manage everything you measure. The fitness marketing insights that you’ll find in the numbers will empower you to improve your sales results and bring new members into your business more efficiently. It’s much like the way a well-planned training program helps a club member get into the best possible shape. Over time, you gather data and reflect on your performance, improving it from the insights you learn. Finding The Answers In The Data Starting out, you’re just glad that you have enough new [...]


A Pro Tip For Small Gym Business Client Acquisition

A Pro Tip For Small Gym Business Client Acquisition If you look at your small gym business from the broadest perspective possible, client acquisition is the one central function that drives your operation. Arguably, everything else is a detail. Of course, some of the details are critical, but they address the members you pick up as part of the acquisition process. However, the cost to acquire new members isn’t as useful a measurement for you as the lifetime value of those new memberships. Everything other than that drive for client acquisition is a refinement or facilitated by it. Your income [...]