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How Can You Capitalize on the Greying of America?

By now it's no secret that America is aging. In 2014 there were 113 million adults over 50 and by 2030 there will be 160. At least 50% of discretionary income belongs to the 50 and older market. There's a huge opportunity within this group of individuals who want to "age in place" and knows they'll live a better quality of life if they're healthy. Eight out of ten adults over 50 don't think marketing targets them. Brands and businesses don't "get them." That means there's an even bigger opportunity for you if you get it right. Assess Your Current [...]

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Capitalizing On Gym Guest Passes

Turbocharge Your Income With Gym Guest Passes There are many different ways to increase your gym’s revenue. Let’s focus on how you can use gym guest passes to increase your income, in the way a turbocharger boosts the horsepower of a small car engine. Of course, your own particular approach to this strategy will be strongly influenced by the unique layout of your local racetrack. So, here are two different approaches to gym guest passes, for very different local markets. Gym Guest Passes To Bring In New Members The best and most consistent form of income to keep a gym [...]

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