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Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing. Subscribing For Short-Term Wins The psychology of subscriptions changes the way customers think about your business. The pain of massive up-front payments that scare off prospects, without consideration for the big picture. A monthly sum is much [...]

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Crunch Fitness Business Model

All Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I’m not suggesting that you should run out and get a Crunch Fitness franchise; I’m writing this out of interest and passion for the industry. I have no affiliation with Crunch Fitness or their franchisees. The last review that I posted was for [...]

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