Company Profile: Whetstone Fitness, Donnie Whetstone, owner Sometimes it takes a rainy day to see the future. The gym IFBB Pro Donnie Whetstone co-owned was closed. The keys were in his hand. And the darkened building stood alone against a gray sky, waiting for his decision. Now, he thought, I have to breathe life back into it. It’s going to be hard. Eventually, it will be worth the effort. That’s the message this 63-year-old Master Pro Body Builder wishes to impart to our readers. That no matter how hard the struggle, if you have faith in your intuition and a [...]
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Why sell branded products at your gym Have you ever considered selling a branded product in your gym or online? They could be water bottles, hoodies, equipment or towels. Whatever. The point is your health club’s name would be on that item, wherever it travels. All the while, reflecting your gym's unique identity and generating a bit more cash for your company. What is the difference between a product and a brand? Products are what you sell but a brand is who you are. Brands are created through advertising, intent, and creativity. Your carefully crafted flagship image is your brand. The [...]
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This Quirk Might Give Your Business Away When you are responsible for everything that happens in your business you are juggling so many hats it can be extremely stressful when you have to make choices and decisions in marketing. Decisions range from selecting the color scheme of your brand and the look of your logo to managing your website and social media. Some choices in this realm can be forgiving and others not so much. Names, domain names and toll-free numbers have a few quirks that can make them work against you if you don't take adequate care and foresight [...]
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Different states have different legal definitions of what a franchise is. However, under Federal Law, three elements must be present in order for a franchise to be recognized. The three elements are the following: 1) Franchisee has the right to use the franchisor's trademark; 2) The franchisor has significant control or assistance with the franchisee's operation; 3) The franchisee has to pay the franchisor for the right to be a franchisee. [i] Hence, under Federal Law, a franchise fitness center is basically a business situation or arrangement through which an individual is allowed to operate a fitness center under the [...]
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