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Learn How to Master Personal Training Sales From Gym Pros!

How can you sell more personal training without losing money or increasing staff? Kage Gym in Mundelein, Illinois, has figured out the secret sauce resulting in an insane closing rate of nearly 70%.  They’ve been so successful with personal training that, after two years in business, they’ve just begun promoting memberships to the general public.  What's Kage Gym owners story?  Owners Omar Sanchez and Gonz Sanchez (no relation) opened Kage Gym in September 2022, taking on and renovating an existing gym. The two young entrepreneurs dipped into their enthusiasm and love of bodybuilding to create a gym that has become a magnet [...]

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ACSM World Survey Results

Fitness Trends for 2023 Gym Owners Will Love to Hear About

Ah, history … it repeats itself. If you’re old enough to remember Gold’s Gym before it turned into an aerobics studio, then you’ll appreciate the irony in the American College of Sports Medicine’s “Worldwide Survey of Fitness Trends for 2023” results. It originally published in the January/February 2023 edition of the ACSM’s Health & Fitness Journal. Now in its 17th year of publication, the Worldwide Survey identifies 42 top-rated trends gleaned from past World Survey lists and emerging trends. Selecting the trends are editors representing corporate, clinical, community, commercial and academia. The list is then sent by Survey Monkey to more than 125,000 individuals involved [...]

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