There's no time like the present to prepare for storms on the horizon. I'm reminded about this because one of the big boys has just arrived in town in a big way. The launch of Life Time Athletic into the local Las Vegas market has been a wake-up call, announced with all of the glitz and fanfare people expect of this town. I would like to use it as an example of how established local gyms can respond effectively to big-box corporate competition. The Las Vegas Athletic Club Value Proposition When the big national or multi-national brands move in, you [...]
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They say that price setting is an art form, but in my experience, so is juggling flaming torches. They both can be impressive done well, but there is serious potential of getting burned as you go up the learning curve. Changing prices, after your members have had time to get used to a previous price, is a unique challenge where you can get burned if you are not careful. Price Changing Factors For Gyms Any kind of decision-making about prices in business has to be based in the real world of business success. Sales, marketing and finance are the main [...]
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All Crunch and No Judgment Every once in a while I like to give a shout-out to a company that's doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I'm not suggesting that you should run out and get a Crunch Fitness franchise; I'm writing this out of interest and passion for the industry. I have no affiliation with Crunch Fitness or their franchisees. The last review that I posted was for [...]
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