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The Best Specialty Classes to Add to Your Schedule

There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties.  But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide?  Keep in mind that not all fitness trainers are qualified to [...]

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Barbell with weights lifted into the air

Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing

New Year’s Day is right around the corner, and that means gyms can expect the annual rush of resolution-fueled gym members. Although the short-lived swarm of new clients each January is great, gyms should be doing more to market themselves throughout the year – and doing it in more innovative ways. People hesitate to join gyms for many reasons: cost, location, fear of commitment (both time and money). Although there is usually a gym membership for most anyone’s income range – some gyms offer monthly memberships for as low as $10, while memberships to “luxury” gyms can rival the cost [...]

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