Tag archive for Baby Boomers

Inclusiveness Means Everyone If you want to work directly with the disabled or your fitness club could grow by catering to the disabled as a market niche, there’s a certification that enables you to do just that. It’s the Certified Inclusive Fitness Trainer certification, which was developed by the American College of Sports Medicine, in collaboration with the National Center on Health, Physical Activity and Disability. It’s About Helping People I’m sure you’d agree that, as a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox. You really will benefit if you can cater [...]

Read More

If you are a gym and fitness center owner you will most likely find that you have to compete in a crowded market, where everyone is trying to court the same clientele. Having a fitness club where the customers are drawn in by the mere fact that you unlocked your front door is a luxury that most owners will never have. To compete effectively in the modern fitness market you’ve got to be able to offer something extra to your clients. Well, all of that pretty much states the obvious. But did you know that being able to train and [...]

Read More

There are really two kinds of people in America. Of course I'm speaking in terms of clichés here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is in bad shape. Americans are very lean and healthy, athletic and fitness conscious or they’re not. The former is stereotyped as the “gym-rat” and the latter group as the couch potato. Now, these are very broad generalizations, but the line between healthy and unhealthy has been marked out in the [...]

Read More

This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years.[i] The bureau also said that the number of jobs available under “fitness and recreational sports centers” even went up to 484,200 in 2010.[ii] Economists justify this prediction by looking at how businesses [...]

Read More