What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers. Trying to please everyone is needlessly complicated and may actually undermine your authority as a "specialist" in a certain fitness niche. For example, no one goes to a box gym chain expecting world-class martial arts training, and no one would go to an old school boxing or lifting gym wanting to join a spinningclass. Your atmosphere tells your customers what your gym is all about. The fitness niches your trainers excel in, the services yourcustomers [...]