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Mobile Fitness Apps Part 2: Motivating Members

The power of modern mobile devices lies in the ability to provide new ways to build communities and strengthen the bonds within the membership. In the first blog article on mobile fitness apps I wrote about how you get insight into customer activities and how well your gym is being utilized. In the second part of this series I want to discuss how they can help to keep your members motivated. Content Community And Coaching From Mobile Fitness Apps There is a huge opportunity to make use of the features that you can put into a mobile app. Features that [...]

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Mobile Fitness Apps Part 1: Analytic Power Shift

In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don’t provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone’s hands. In fact, the market is [...]

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Antique Typewriter

Getting Disruptive With Calendars

One of the most disruptive trends in technology in the last few decades has been the leveraging and (pardon the fancy talk) disintermediation of the old ways that made the wheels of commerce go round. That means that new technologies that are labor saving and disrupting of the status quo cause big changes. Here’s an old-fashioned example: Long before there was MS Word there were typewriters. These days, typewriters are an antique collector’s pride and joy, more than objects of any functional uses. For previous generations the typewriter was a labor saving essential for the workplace. Companies had entire typing [...]

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hardware with muscle

Insight v2 Free Gym Management Software

We have been working hard behind the scenes to bring you new updated, aesthetically pleasing, and user friendly intuitive software!  Without any obligations, or human interaction, begin entering your fitness business members within seconds of registering for an account. You may say, "How is this different than the old version of Insight?" I am glad you asked! Insight V2 Free Software is no longer for the 30 day trial demo version. Now, once you enter an account, or a new account if you are a returning user under the old version, you will have unlimited access to the management software [...]

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