Why sell branded products at your gym Have you ever considered selling a branded product in your gym or online? They could be water bottles, hoodies, equipment or towels. Whatever. The point is your health club’s name would be on that item, wherever it travels. All the while, reflecting your gym's unique identity and generating a bit more cash for your company. What is the difference between a product and a brand? Products are what you sell but a brand is who you are. Brands are created through advertising, intent, and creativity. Your carefully crafted flagship image is your brand. The [...]
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Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months. In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution. No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]
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Online fitness is an interesting concept for a gym. It takes a locally utilized product and turns it into a nationwide or, possibly, a worldwide consumable. It can, ideally, expand your audience well beyond a single zip code. In a sense, it’s as if you’re franchising your own brand. A daunting idea, no doubt. If you’ve risen to the challenge and now offer live streaming, or on-demand through your health club, what steps are needed to grow this business investment? Figure out how customers find you. Intelivideo, a technology company specializing in enabling subscription video businesses, collected data in the [...]
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Boost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with the consumers that you want as members. The Search Engine Journal Website had an excellent post about boosting the search visibility of restaurants; I want to sum that up for gym businesses because what applies there also works in the fitness industry too, but first, a little background. Search Engines [...]
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