Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]
Read more...
A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look at discounts and offers as the only ways to promote their business. These types of promotions are effective if you do not have a lot of competition in your area. However, if you are anything like me and have seven fitness centers within a two mile radius of your health [...]
Read more...
Organic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as their nutritional requirements would be greater. Replenishing the minerals and vitamins regularly after exercise is vital for fitness performance, recovery, and overall health. Organic juices are the ultimate fast food Organic juices have virtually zero fat and a lot of nutrients, which means the digestive system does not take long [...]
Read more...
Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population. Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life. As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]
Read more...
What are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]
Read more...
What Gym Software Can Do For You The whole point of owning a gym is to be able to take control of your own destiny. You can have a great job that's more exciting than the daily grind of office work, gives you freedom and you get to help others achieve health and fitness. What could be more rewarding? That is, if you can overcome the types of distractions that are likely to undermine your efforts and steal the hours from your day. These distractions come in many forms but you can beat them with effective management and the use [...]
Read more...
Fitness facilities are no longer just for pumping iron. The word fitness has a whole lot of other connotations relating to overall health and wellness. And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you'll never be truly fit if you don't get proper nutrition. Many people who come to your facility are hoping to lose weight, and a good nutrition program will help them achieve their goals more quickly, resulting in better member satisfaction with your facility. A nutrition program can also add another [...]
Read more...
Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let's take a look at the top [...]
Read more...
St. Patrick's Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community's celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick's Day. Irish Dance Workout Irish dances are a great way [...]
Read more...
The latest craze on the fitness scene, boot camps have been cropping up all over the country in recent years. Based on military-style calisthenics, body-weight based strengthening exercises and various types of cardio, these exercise programs are usually an hour-long instructor-led group class most often held in the outdoors. Some are based at established fitness centers, while many are run by private trainers at local parks and other public areas. Although many facilities have not had great success with their boot camps, for various reasons, overall, boot camps have proven to be quite popular, and the idea appears to have [...]
Read more...
Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business. Management staff can make or break your business in a relatively short time. Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there. It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]
Read more...
Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today's world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]
Read more...
A rock climbing wall can be a fun, safe and interactive attraction for your gym or fitness facility, that will bring in potential members looking for something more than treadmills and weight machines. There are a number of *companies out there who will design and build custom rock climbing walls for your facility, or sell you pre-fabricated, modular versions that you can have installed within just a day or two. (*I am not affiliated with any of them.) Facilities that choose to utilize this feature will have to consider the following issues. First of all, expect to pay upwards of [...]
Read more...
Do you want to work in an office cubicle? I didn't think so. I don't either, but if you do, you certainly don't want to be working in a cubicle in the back of a gym. You want to be in a big office somewhere with glass walls, photocopiers, fluorescent lighting and a different necktie for every day of the week. On the other hand, if you want to work at a gym you really don't want to be stuck in a cubicle in the back office. Most people who take up a career running a gym do so with [...]
Read more...
The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]
Read more...
