US dollar coin lifting a dumbell

8 Ways to Improve Cash Flow for Your Health Club

Health club owners often make use of limited budgets, especially when the doors first open. Limited cash flow is the primary reason why it is vital to account for every dollar that comes in and out of your health club business. When starting your health club business, you will be confronted with a mass amount of expenses including but not limited to renting or purchasing the actual facility, equipment purchase or leasing, hiring managers, hiring other staff and personal trainers, and of course management software to aide you in running your new business. At this stage, most likely, you will [...]

Trainer with megaphone

How Health Club Trainers Can Be Effective Motivators

People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]

Athletic female winning race

Have Fun in Solving the Membership Retention Riddle!

Every fitness facility, large or small, well established or just barely opening their doors, is firmly faced with the retention riddle. Health and fitness is a commitment toward a better lifestyle. It requires time, conscious thought, planning, and let's face it, a lot of hard work and effort! Everyone can agree, that hard work and no play is no fun. What companies no fun? Lack of interest! So, at the very least, one can deduct that at least one step towards solving the retention riddle is to incorporate fun at your health club. How do you do fun? Keep your [...]

White swan on water

How Health Club Management is Like a Swan on a River

Picture swans sitting on a river, big and elegant white birds that glide across the water, seemingly without effort. They make it look so easy, don’t they? They just seem to glide along, with hardly any visible exertion above the waterline. But here’s the secret: If you could see them from the underwater perspective, it would be a totally different story. You'd see their little legs paddling away furiously against the river current, (kind of like that super competitive guy who’s always trying to “win” in the spinning class). That’s why a big white waterfowl, the swan, is a great [...]

Trainer Certified for Special Populations

Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”

The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given birth to a new branch in fitness learning called specialized populations training. The certification is usually structured in collaboration with healthcare experts and enables the fitness trainers to work with individuals with diverse fitness and health needs. These specialized trainers become distinguishable in the fitness industry by being able to [...]

Thumbs Up Social Media

How to Drive Members to Socially “Check-in” at Your Health Club

Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]

Baseball glove and ball

Spring Promotions for Health Clubs

A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look at discounts and offers as the only ways to promote their business.  These types of promotions are effective if you do not have a lot of competition in your area.  However, if you are anything like me and have seven fitness centers within a two mile radius of your health [...]

dumbbell and juice

The Benefits of Organic Juicing with Your Fitness Program

Organic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as their nutritional requirements would be greater. Replenishing the minerals and vitamins regularly after exercise is vital for fitness performance, recovery, and overall health. Organic juices are the ultimate fast food Organic juices have virtually zero fat and a lot of nutrients, which means the digestive system does not take long [...]

Baby Boomer Boxing

Baby Boomers Boosting the Health Club Industry

Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population.  Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life.  As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]

Cartoon: Complex Marketing Plan on a Whiteboard

Marketing Strategies for Gyms

What are some of the things that not only bring customers into your gym, but earn their loyalty?  Sometimes the little things can make all the difference in the world.  Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate Trial Period While a lot of gyms actually gear their marketing towards those customers who come in on a whim, sign a yearly membership contract and then stop coming in after a few weeks, if you're serious about getting members who will actually use your facilities, you need to get [...]

Business man fighting red tape monster

Insight Cuts Through the Distractions

What Gym Software Can Do For You The whole point of owning a gym is to be able to take control of your own destiny.  You can have a great job that’s more exciting than the daily grind of office work, gives you freedom and you get to help others achieve health and fitness. What could be more rewarding? That is, if you can overcome the types of distractions that are likely to undermine your efforts and steal the hours from your day. These distractions come in many forms but you can beat them with effective management and the use [...]

Nutritional Values of an Apple

Should You Start a Nutrition Program at Your Fitness Center?

Fitness facilities are no longer just for pumping iron.  The word fitness has a whole lot of other connotations relating to overall health and wellness.  And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you'll never be truly fit if you don't get proper nutrition. Many people who come to your facility are hoping to lose weight, and a good nutrition program will help them achieve their goals more quickly, resulting in better member satisfaction with your facility.  A nutrition program can also add another [...]

barbell guy

How the 2013 Fitness Industry Trends Could Affect Your Business

Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

Irish hat and clovers

Gym Business Promotional Ideas for St. Patrick’s Day

St. Patrick’s Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community’s celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick’s Day. Irish Dance Workout Irish dances are a great way [...]

risk management

Risk Management for Fitness Facilities

Developing a risk management strategy for your fitness facility, health club, or personal training studio involves three basic steps: Identify the potential risks; Evaluate the severity of the potential risks; Develop strategies to mitigate the potential risks.   Taking a cold hard look at your facility from a risk management point of view is the first step in developing a risk management plan.  Take some time to tour each area of your facility and imagine what possible hazards could possibly arise in each area.   The Locker Room One of the most common issues involving locker rooms is insufficient supervision.  [...]