Business man fighting red tape monster

Insight Cuts Through the Distractions

What Gym Software Can Do For You The whole point of owning a gym is to be able to take control of your own destiny.  You can have a great job that’s more exciting than the daily grind of office work, gives you freedom and you get to help others achieve health and fitness. What could be more rewarding? That is, if you can overcome the types of distractions that are likely to undermine your efforts and steal the hours from your day. These distractions come in many forms but you can beat them with effective management and the use [...]

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Nutritional Values of an Apple

Should You Start a Nutrition Program at Your Fitness Center?

Fitness facilities are no longer just for pumping iron.  The word fitness has a whole lot of other connotations relating to overall health and wellness.  And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you'll never be truly fit if you don't get proper nutrition. Many people who come to your facility are hoping to lose weight, and a good nutrition program will help them achieve their goals more quickly, resulting in better member satisfaction with your facility.  A nutrition program can also add another [...]

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barbell guy

How the 2013 Fitness Industry Trends Could Affect Your Business

Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

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Irish hat and clovers

Gym Business Promotional Ideas for St. Patrick’s Day

St. Patrick’s Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community’s celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick’s Day. Irish Dance Workout Irish dances are a great way [...]

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risk management

Risk Management for Fitness Facilities

Developing a risk management strategy for your fitness facility, health club, or personal training studio involves three basic steps: Identify the potential risks; Evaluate the severity of the potential risks; Develop strategies to mitigate the potential risks.   Taking a cold hard look at your facility from a risk management point of view is the first step in developing a risk management plan.  Take some time to tour each area of your facility and imagine what possible hazards could possibly arise in each area.   The Locker Room One of the most common issues involving locker rooms is insufficient supervision.  [...]

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Military boots

Bootcamp Fitness: Boom or Bust?

The latest craze on the fitness scene, boot camps have been cropping up all over the country in recent years.  Based on military-style calisthenics, body-weight based strengthening exercises and various types of cardio, these exercise programs are usually an hour-long instructor-led group class most often held in the outdoors.  Some are based at established fitness centers, while many are run by private trainers at local parks and other public areas. Although many facilities have not had great success with their boot camps, for various reasons, overall, boot camps have proven to be quite popular, and the idea appears to have [...]

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Hiring for a position

How to Hire A Manager For Your Health Club

Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business.  Management staff can make or break your business in a relatively short time.  Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there.  It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]

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shakespeare at a computer

To Buy or To Lease Gym Equipment? That is the question…

In deciding whether to buy or lease exercise equipment for your gym, you need to consider your situation.  There are pros and cons to both approaches, depending on the amount of capital you have available and your tax situation. Regular Equipment Replacement One of the biggest benefits to leasing, apart from the obvious lower amount of capital outlay required, is that you can change out your equipment every few years.  Having brand new equipment is definitely a plus when it comes to customer satisfaction, and they'll think you've spent a fortune.  You should have lower maintenance costs and less equipment [...]

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Group training pilates class

Group Training Effectiveness

Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today’s world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]

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climbing wall

Should You Add a Climbing Wall to Your Fitness Facility?

A rock climbing wall can be a fun, safe and interactive attraction for your gym or fitness facility, that will bring in potential members looking for something more than treadmills and weight machines.  There are a number of *companies out there who will design and build custom rock climbing walls for your facility, or sell you pre-fabricated, modular versions that you can have installed within just a day or two. (*I am not affiliated with any of them.)  Facilities that choose to utilize this feature will have to consider the following issues. First of all, expect to pay upwards of [...]

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cubicle head syndrome

Pull Your Head Out of Your Back Office!

Do you want to work in an office cubicle? I didn't think so. I don't either, but if you do, you certainly don't want to be working in a cubicle in the back of a gym. You want to be in a big office somewhere with glass walls, photocopiers, fluorescent lighting and a different necktie for every day of the week. On the other hand, if you want to work at a gym you really don't want to be stuck in a cubicle in the back office. Most people who take up a career running a gym do so with [...]

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gym person flexing

Part V: Which is better…Personal Trainers & Turnover

The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]

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Heart running on cardio machine

Love Among the Cardio Machines

With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day.  Let's face it, the gym is not exactly a hot commodity on Valentine's Day.  That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires.  Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]

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gym guy posing

Part IV: Which is Better…Costs and Liability Issues.

Recap! I want to do a short recap to this series...so please bear with me.  In this continuation of the series, "Which is better...", Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee.  Part II explores compensation with both the independent contractor and the employee.     Part III explores whether or not gym members have a preference in the hiring status of their personal trainers and whether or not they can even tell the difference.  If you have not explored Part III, please do [...]

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running a small business

Small Gym Management: From Pen and Paper to Nightmare to Software

I can’t think of one personal trainer, group fitness instructor, or even hardcore recreational gym goer that has not thought about, at one point or another, opening their own training facility. One of the best problems to run into when opening your own gym is the growing pains associated with selling a great product. Obviously, in a situation like this, organization is key to the long term success of the facility. From personal experience, I was on board with a small new private training facility that started experiencing these exact problems. Early on, everything was handled via pen, paper, and [...]

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