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3 Health Club Charity Sponsorship Ideas

With our economy at its current state and the rise in competition, it can be difficult to stay competitive in the fitness industry. You have to keep with the current fitness industry trends and fitness industry statistics to get in touch with your members and patrons. Staying current in the trends can also help you attract new members and retain your loyal ones. Avoid replicating the marketing ideas used by your competitors and instead, go for fresh ideas that can guarantee you success. A primary focus that will always stay fresh and true in the minds of the majority are [...]

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Juicing and fitness

Best Juicing Combos for Workout Recovery

For best results and recovery, you need to be mindful of what you eat and drink after exercise. A good diet post exercise speeds up your recovery and enables you to train consistently without feeling tired the next day. When you take in the right food, your muscle and tissue repair process is boosted as you replenish the lost glucose stores and re-hydrate yourself. Hydration post exercise Your first priority after exercising should be replenishing the lost fluids. To determine how much fluid is lost, weigh yourself before and after exercise. For every pound that you lose, you must drink 20 to [...]

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10 Steps to Improve Health Club Ventilation

Having a good ventilation system is important for the health club experience and environment. Fact: Most gyms are indoors and many people are sweating and breathing in recycled air. Problem: Risk of infection is high in gyms with poor ventilation systems. Factors contributing to the problem: 1) Viruses, germs and bacteria thrive; 2) Humid areas compound the problem; Result: 1) Foul smell; 2) Shortness of breath; 3) Infections; 4) Your members will experience incomplete workout sets and poor performances; 5) Ultimately resulting in member avoidance, cancellation, and bad reviews; 6) Waste of money. Real World Experience: I know of a [...]

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Running man toward higher statistics

Most Current Fitness Industry Statistics – Part 1

This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years.[i] The bureau also said that the number of jobs available under “fitness and recreational sports centers” even went up to 484,200 in 2010.[ii] Economists justify this prediction by looking at how businesses [...]

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gym bag with towel, shoes, and gloves

Increasing Membership Retention with Health Club Cleanliness

Gyms and fitness clubs are areas that can get dirty pretty quick if not maintained properly. Since the main reason for many to hit the gym is to “sweat it out,” they are bound to get dirty. Having said that, people prefer a clean area where they can workout. Keep in mind that the main reason for exercising is health and a dirty place defeats the purpose and will loose your clients quickly! Apart from cleaning, you also need to ensure that the gym is not smelly where people actually find it irritating to work out.  Don't let uncleanliness be [...]

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Woman using Virtual Fitness to Exercise

Get the most from Yelp with Fitness Business Promotions

As a business owner, you depend highly on reviews. Yelp is one of the top searched directory and review sites with more than 100 million unique visits since January 2013*. However, Yelp has been criticized for failing to show and tell all reviews posted to their site about your business. You could have more reviews than you are aware of, because reviews could be caught in a filter... Anthony, from Lifestyle Fitness 24/7 in Las Vegas, gives some tips and promotional strategies on how to get the most from your Yelp reviews! * (^ Wilhelm, Alex (2013-02-13). "Yelp surged past [...]

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Woman using Virtual Fitness to Exercise

Increase Health Club Memberships and Retention Rates with Virtual Group Fitness Classes

Virtual Group Fitness is a Great Way to Increase Health Club Membership Gyms are usually full only during specific times such as early mornings and evenings. The rest of the time, the gyms see just a few people or none at all. For owners, it is a great disappointment to see people walking away from the gym just because they are full. There is also the issue of providing group training to just a couple of people during late mornings and afternoons as this is not economically viable. If you are a gym owner who is facing such problems, virtual [...]

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MMA Trainer upset about client's food choices

Best Food and Fluid Combos to Fuel Your Workout

It is vital to have some food and fluid before exercising but it needs to be planned carefully. If the consumption is too much, it can lead to cramps and nausea. Also, the feeling of a full stomach during exercise can be quite distracting. So, it is necessary that a bit of time is given to digest the food. An ideal pre-exercise diet plan starts about 2 hours prior to the workout. A light meal that consists of baked potato/cottage cheese, bagel, peanut butter sandwich or a bowl of cereal could be a good idea. These foods are high in [...]

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US dollar coin lifting a dumbell

8 Ways to Improve Cash Flow for Your Health Club

Health club owners often make use of limited budgets, especially when the doors first open. Limited cash flow is the primary reason why it is vital to account for every dollar that comes in and out of your health club business. When starting your health club business, you will be confronted with a mass amount of expenses including but not limited to renting or purchasing the actual facility, equipment purchase or leasing, hiring managers, hiring other staff and personal trainers, and of course management software to aide you in running your new business. At this stage, most likely, you will [...]

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Trainer with megaphone

How Health Club Trainers Can Be Effective Motivators

People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]

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Athletic female winning race

Have Fun in Solving the Membership Retention Riddle!

Every fitness facility, large or small, well established or just barely opening their doors, is firmly faced with the retention riddle. Health and fitness is a commitment toward a better lifestyle. It requires time, conscious thought, planning, and let's face it, a lot of hard work and effort! Everyone can agree, that hard work and no play is no fun. What companies no fun? Lack of interest! So, at the very least, one can deduct that at least one step towards solving the retention riddle is to incorporate fun at your health club. How do you do fun? Keep your [...]

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White swan on water

How Health Club Management is Like a Swan on a River

Picture swans sitting on a river, big and elegant white birds that glide across the water, seemingly without effort. They make it look so easy, don’t they? They just seem to glide along, with hardly any visible exertion above the waterline. But here’s the secret: If you could see them from the underwater perspective, it would be a totally different story. You'd see their little legs paddling away furiously against the river current, (kind of like that super competitive guy who’s always trying to “win” in the spinning class). That’s why a big white waterfowl, the swan, is a great [...]

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Trainer Certified for Special Populations

Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”

The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given birth to a new branch in fitness learning called specialized populations training. The certification is usually structured in collaboration with healthcare experts and enables the fitness trainers to work with individuals with diverse fitness and health needs. These specialized trainers become distinguishable in the fitness industry by being able to [...]

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Thumbs Up Social Media

How to Drive Members to Socially “Check-in” at Your Health Club

Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]

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Baseball glove and ball

Spring Promotions for Health Clubs

A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look at discounts and offers as the only ways to promote their business.  These types of promotions are effective if you do not have a lot of competition in your area.  However, if you are anything like me and have seven fitness centers within a two mile radius of your health [...]

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