Marketing

Category archive for "Marketing"

Small Gym Business Owners Get The Best of Both Worlds With Automation

I was just reading about some big-box gym managers earning salaries in the high five figures, without having to risk personal wealth or credit. Well, that $80K paycheck probably helps these big box managers sleep at night, even if they’re beholden to the bureaucracy of corporate America. So, how as a small gym business owner, do you get the best of both worlds? After all, if independence is good, then independence combined with prosperity must be better! Automation – Building A Gym That Runs Itself The answer has to be in being smart and efficient, and in this day and [...]

Read more...

Finding The Voice Of The Customer For Gym Owners

Have you heard of the market research term Voice of the Customer? If not, you might take an interest in what it has to offer small gym business owners, even if you only have the resources to apply the principles and not the full process. If you want to get a better return on your gym business investment you need to hear what customers want and use that information to set benchmarks for the quality of the service you deliver. Knowing What Your Customers Want In the excellent leadership book, The Seven Habits Of Highly Effective People, Stephen Covey declared [...]

Read more...

Turnaround Success Story – Coaching A Gym Owner To Recovery

The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

Read more...

Behavioral Economics For Better Gym Management Results

Do you know what I object to most in the fitness business? It’s those big-box chains that sign up members for the low monthly rate, but secretly hoping that customers never turn up to occupy space in any of their one million and six facilities. Low membership fees are fine in themselves, and it’s a good thing that gyms give their members the hope of getting off the couch and getting fit. However, it just offends my sense of honor and the principles that got me into the business in the first place. Also, a strategy that delivers premium services [...]

Read more...

Save Your Gym Business With A Grant Cardone Style Turnaround

Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]

Read more...

7 Outside Marketing Tips For Gym Owners

Put Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead. So, while you ponder on what business marketing ideas will give you a boost, read through these seven marketing tips for gym owners, and perhaps you will find something that inspires you. 1. Free is worth more than any discounts The first tip is a warning with a healthier alternative: [...]

Read more...

Marketing To Pick Up Members During The Slow Months Of Summer

What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

Read more...

Retention Tips To Beat The Attrition Of The Slow Season

Retention, Retention, Retention! It seems like retention is one of the biggest topics here at the Gym Insight Blog. Well, it is a critical issue that you absolutely must address. That’s because holding on to your membership is the difference between success and failure in any people oriented business; it’s the difference between sleeping in the back office and purchasing a comfortable home with the profits from your successful fitness center. Your marketing goals must be to gain new customers and hold on to the ones that you already have, these are two complementary but different functions in marketing your [...]

Read more...

Turbocharged Integration

We turbocharged our integration with MailChimp!: We now send the following additional information to MailChimp so that you can run your most targeted email campaigns ever: account status, birthday, visits in the past 30 days, visits in the past 90 days, and visits in the past year. Send a notice to your inactive members to get back in the gym, or just wish them a happy birthday! If you haven’t set up a MailChimp account for email lists, it’s time to start! Need assistance? Ask us – we’re happy to help! Save

Steve Jobs – So Many Lessons But Let’s Look At Just One

I recently finished reading Walter Isaacson’s biography of Steve Jobs, which I thought was a fascinating life story. There are so many things about this guy that pertain to any business that it’s an irresistible topic to tackle on the Gym Insight Blog. But I promise to visit the subject only one time, unless there is a call for an encore in the comments of course. Steve Jobs, the co-founder of Apple computers, Next, and Pixar Entertainment was a complicated person to be sure. On one hand, he had a genius for design and business. Jobs had an amazing eye [...]

Read more...

3 Points For Better Gym Membership Retention

The Virtuous Circle Of Improved Retention Since the topic of membership retention is still fresh on the pages of the Gym Insight Blog, let’s talk about the strategic points to hold on to your customers a little longer. No doubt, you have some idea of what you are doing well and what can be improved, and there are uncounted sources of ideas for retention on the Web, but it never hurts to have an over-arching strategy in place, right? The Upside Of Improved Gym Member Retention As an example, if you can increase your retention rate from ninety-two to ninety-five [...]

Read more...

The Secret To Boosting Membership Revenue

Keeping Your Gym Doors Open You’ve undoubtedly heard the expression cash is king, and you’ll probably agree without much hesitation that revenue is the vital resource for your company. Even if you never deal with cash per se, revenue is the cash that drives your business forward; it’s the very breath of your organization. Your membership structure is most likely your primary income source and all your members contribute a share to your success. However, there are always opportunities to give better service or provide products that will make your members’ experience better and which will boost your revenue in [...]

Read more...

Finding Your Retention Rate and Why It Matters

Back To Basics Yet Again Even in this digital-first era, when it comes to operating a business, it still all boils down to the basics. By this, I mean a few specific skills and functions that we have addressed in some detail over the years, here on the Gym Insight Blog. But being basics, they never suffer for a little repetition. Of these, membership retention stands out as one of the most critical factors. Small progressive improvements can take you from a struggling small business owner, sleeping in the back office, to the top of your local marketplace. The economy and [...]

Read more...

Membership Relationships Built On Balance

The Reason For Reporting Numbers Don’t let the numbers distract you; owning a small gym business is still all about relationships. I know that I have spent a lot of time and digital ink over the last few years saying that it’s about the experience. But that is really just the same thing isn’t it? The experience that gym members seek is a positive training experience or a friendly environment to work out in, with all the benefits of improved fitness. For anyone who takes on the premium membership the price might easily cover the cost of setting up a home [...]

Read more...

Your Website Is No Longer An Optional Extra

Picking Up The Pace Of Fitness Business Marketing Having a website is pretty much a fundamental part of marketing for any business these days. In the gym business there are numerous ways that having a digital home helps you communicate and connect. But there are different levels of presence of effort that are completely disconnected from one another. First, it’s now a standard that your website has to be equally readable from computer screens and mobile devices, so anything you publish must be readily accessible to each. Second, like anything else in business, you get a return out of it [...]

Read more...