Marketing

Category archive for "Marketing"

Sponsor A Fundraiser For Local Schools To Help Enrich Your Community

Giving Back To Your Local Community It seems like schools always need help and, as a local business owner, you have the opportunity to help out by sponsoring a fundraiser that helps schools get the exceptional things that make a difference in education. It might be a great opportunity to give back to your local community and to get a little more involved; there’s even an argument that, if you can help, it’s a responsibility that you shouldn’t overlook. At some point, after you have established your business, and you no longer have the worries of the new owner, you [...]

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Fitness Retreats Going Away For A Gym Business Opportunity

Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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How To Motivate Your Clients For Better Retention

Motivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a gym, boutique studio, or fitness club, you obviously want to motivate your members to turn up and work out; you want to motivate them to get involved and purchase premium products and services. Most of all, you want to drive them to get results, which will do more than keep [...]

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Group Fitness Is The Force Multiplier For Gym Owners

Finding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can cover broader ranges of organized activities. Group activities and boutique fitness studios provide some useful strategies to increase your success in the fitness business. Gym memberships are essential to the day-to-day operation of your business; they will keep your payroll covered and pay the mortgage on your house, which gives [...]

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Small Gym Business Owners Get The Best of Both Worlds With Automation

I was just reading about some big-box gym managers earning salaries in the high five figures, without having to risk personal wealth or credit. Well, that $80K paycheck probably helps these big box managers sleep at night, even if they’re beholden to the bureaucracy of corporate America. So, how as a small gym business owner, do you get the best of both worlds? After all, if independence is good, then independence combined with prosperity must be better! Automation – Building A Gym That Runs Itself The answer has to be in being smart and efficient, and in this day and [...]

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Finding The Voice Of The Customer For Gym Owners

Have you heard of the market research term Voice of the Customer? If not, you might take an interest in what it has to offer small gym business owners, even if you only have the resources to apply the principles and not the full process. If you want to get a better return on your gym business investment you need to hear what customers want and use that information to set benchmarks for the quality of the service you deliver. Knowing What Your Customers Want In the excellent leadership book, The Seven Habits Of Highly Effective People, Stephen Covey declared [...]

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Turnaround Success Story – Coaching A Gym Owner To Recovery

The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

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Behavioral Economics For Better Gym Management Results

Do you know what I object to most in the fitness business? It’s those big-box chains that sign up members for the low monthly rate, but secretly hoping that customers never turn up to occupy space in any of their one million and six facilities. Low membership fees are fine in themselves, and it’s a good thing that gyms give their members the hope of getting off the couch and getting fit. However, it just offends my sense of honor and the principles that got me into the business in the first place. Also, a strategy that delivers premium services [...]

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Save Your Gym Business With A Grant Cardone Style Turnaround

Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]

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7 Outside Marketing Tips For Gym Owners

Put Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead. So, while you ponder on what business marketing ideas will give you a boost, read through these seven marketing tips for gym owners, and perhaps you will find something that inspires you. 1. Free is worth more than any discounts The first tip is a warning with a healthier alternative: [...]

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Marketing To Pick Up Members During The Slow Months Of Summer

What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

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Retention Tips To Beat The Attrition Of The Slow Season

Retention, Retention, Retention! It seems like retention is one of the biggest topics here at the Gym Insight Blog. Well, it is a critical issue that you absolutely must address. That’s because holding on to your membership is the difference between success and failure in any people oriented business; it’s the difference between sleeping in the back office and purchasing a comfortable home with the profits from your successful fitness center. Your marketing goals must be to gain new customers and hold on to the ones that you already have, these are two complementary but different functions in marketing your [...]

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Turbocharged Integration

We turbocharged our integration with MailChimp!: We now send the following additional information to MailChimp so that you can run your most targeted email campaigns ever: account status, birthday, visits in the past 30 days, visits in the past 90 days, and visits in the past year. Send a notice to your inactive members to get back in the gym, or just wish them a happy birthday! If you haven’t set up a MailChimp account for email lists, it’s time to start! Need assistance? Ask us – we’re happy to help! Save

Steve Jobs – So Many Lessons But Let’s Look At Just One

I recently finished reading Walter Isaacson’s biography of Steve Jobs, which I thought was a fascinating life story. There are so many things about this guy that pertain to any business that it’s an irresistible topic to tackle on the Gym Insight Blog. But I promise to visit the subject only one time, unless there is a call for an encore in the comments of course. Steve Jobs, the co-founder of Apple computers, Next, and Pixar Entertainment was a complicated person to be sure. On one hand, he had a genius for design and business. Jobs had an amazing eye [...]

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3 Points For Better Gym Membership Retention

The Virtuous Circle Of Improved Retention Since the topic of membership retention is still fresh on the pages of the Gym Insight Blog, let’s talk about the strategic points to hold on to your customers a little longer. No doubt, you have some idea of what you are doing well and what can be improved, and there are uncounted sources of ideas for retention on the Web, but it never hurts to have an over-arching strategy in place, right? The Upside Of Improved Gym Member Retention As an example, if you can increase your retention rate from ninety-two to ninety-five [...]

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