Marketing

Category archive for "Marketing"

"Email" as a bulls-eye to a target

Gym Business Email Marketing

As an independent gym owner, I have learned a lot over the years.  The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering.  I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by.  If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]

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Old school family fitness

Gym Owner’s Perspective on Providing Fitness for Kids

Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation.  Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]

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Video Streaming on a Laptop

Marketing Your Gym on YouTube

We can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than “boosting” your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]

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Treadmills

Top Ten Ways to Save Money When Opening a Gym

Guest Post By Cory Damm Opening a gym in today’s market may feel like a daunting task. You’ve got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know now. You don’t have to find out the hard way. Here are 10 easy ways to save you money, and your sanity, when opening your first gym. 1) Know your options when leasing equipment Leasing fitness equipment allows gym owners pay over extended periods of time instead of all at [...]

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Positives outweighing negatives on a balancing scale

Pros & Cons of Owning a Franchise Fitness Center

Different states have different legal definitions of what a franchise is. However, under Federal Law, three elements must be present in order for a franchise to be recognized. The three elements are the following: 1) Franchisee has the right to use the franchisor’s trademark; 2) The franchisor has significant control or assistance with the franchisee’s operation; 3) The franchisee has to pay the franchisor for the right to be a franchisee. [i] Hence, under Federal Law, a franchise fitness center is basically a business situation or arrangement through which an individual is allowed to operate a fitness center under the [...]

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Buzz Thermometer with "hot topic" being the hottest temperature and the "huh?" being the lowest temperature

This Month’s Buzz Words: “Small Group Training”

We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health club is great way of losing weight and improving your health because health clubs specialize in providing the necessary training and weight reduction activities that will help you stay healthy and fit. One recent trend that has started to build up a lot of buzz within the health club industry [...]

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Shower head with running water

The Necessity for Gyms to Provide Showers

So you are opening up your own fitness center. Congratulations! I am sure your head is spinning with how to implement your business plan and to start your build out. On top of everything else, you also start thinking about all the necessities that you believe your members will want and that will set your fitness business apart from the rest of the overwhelming competition out there. Finding your niche is the hard part, but that is not what this particular post is about. Sorry :(  However, what I want to help with is the consideration of a disguised accessory [...]

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Newspaper with front headline "New Trend?"

Let The Trend Be Your Friend With Special Populations

As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of the population and there is a market to be found by catering to their needs. Start With Special Population Certified Trainers The reason special populations are distinct categories; separate from your average gym member is that they start from such a delicate level of health. They need to work with [...]

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Hockey player hitting a puck

Best Health Club Locations

If you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines.  Additionally, you will need to consider whether you will be buying or renting the commercial space. If you are opening a health club for the first time, here are some factors to consider on choosing a place that will set up your fitness business for success.  Which Part of the [...]

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Movie Reel and Film

“Gym Rescue” Your Own Gym without Relying on Randy Couture

If your gym is in a bad shape when it comes to revenue or profit, rule number one is – do not panic! Jumping the gun and rushing to Randy Couture does not have to be your first option. The positive side of allowing him to “rescue your gym” is that it certainly gives you a lot more publicity among fitness enthusiasts. However, that same publicity may tarnish the goodwill you have created with your present members. Here are some ways to save your own gym. 1) Analyze the Problem Make sure you first understand what is wrong before you [...]

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Grand Opening Red Ribbon

How to Adequately Prepare Your Fitness Business for a Grand Opening

Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]

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Swimming pool race

Cool Summertime Health Club Events and Promotions

Summer is the time when people start finding time to relax and have some fun. As people are becoming more and more health conscious by the day, health clubs are becoming a popular hangout for people of all age groups. Health clubs can leverage this demand to their advantage, and come up with events or promotions that people enjoy. This will also increase the popularity of the health club significantly. Here are a few and simple to implement ideas for cool summertime events and promotions in your health club. Discounts or Free Trials One of the best promotions you can [...]

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Clock displaying Time To Health

Health Club Business Planning

If you are a fitness freak, you will find that opening a health club is a good way of doing something that you love. People are getting more and more health conscious by the day, owing to the unhealthy corporate lifestyle that has become very common in the modern way of life. One of the mistakes that owners do with health clubs is that they don’t treat it like a business. Since they feel that it is a place where people relate to, they tend to take it in a more personal way. A good business plan is vital for [...]

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Thumbs Up Social Media

How to Drive Members to Socially “Check-in” at Your Health Club

Encourage Your Gym Members Review Your Facility and "Check-in" on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have made it necessary that gyms reach out to their members to stay competitive. While traditional means of advertising in the gym business are still effective, they often fall short in comparison to social media, which people access all the time. To make your social media campaign truly work, you need [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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