Personal Training

Category archive for "Personal Training"

Independent Contractors versus Employees

Woman in a yoga stretch position in front of her laptop

Best Fitness Business Owner Forums

The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren't many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your [...]

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What You Need to Know About Personal Trainer Certification

Getting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as easy as doing 50 one-armed pushups. Which exam should you take? ACE? ISSA? NASM? AFAA? ACSM? Or one of the many other accredited personal trainer certification exams? What should you know before you take the exam? What’s the exam like? Where should you start? A Beginner’s Guide to Personal Trainer [...]

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Gym Staff Giving a Senior Member Orientation on how to use the Treadmill

3 Key Elements in Retaining New Gym Members

Your gym may be well known for coming up with creative promotion ideas, but that doesn't guarantee your members will want to stay for a long time.  The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You can do this by offering and focusing on three important services that will improve their first impression and leave a lasting effect. Let's find out how health assessments, orientations, and free personal training sessions can help in retaining the newest members of your gym... 1) Health Assessments Every person who [...]

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Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses

All personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in the world. The makeup of outdoor training programs has evolved to such a state that obstacle schedules have become regular affairs now. Clients look forward to fun obstacle races that help them combine their strength and endurance levels. Many have testified that the experience is a rich and an amazing [...]

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Personal Trainer Prep: 3 Questions a New Client Will Likely Ask You

You’d be forgiven for assuming that each and every professional working in the health and fitness industry today was of the same caliber, but you’d also be very wrong indeed. In reality, the differences can be night and day which for clients and customers can mean the difference between fast results and no results at all. So with this in mind, here are three questions clients are more than likely to ask any prospective personal trainer before they agree to sign up: What Qualifications do You Possess? Qualifications often amount to no more than words on paper, but in this [...]

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Want to Work With The Disabled? There’s A Certification For That!

Inclusiveness Means Everyone If you want to work directly with the disabled or your fitness club could grow by catering to the disabled as a market niche, there’s a certification that enables you to do just that. It’s the Certified Inclusive Fitness Trainer certification, which was developed by the American College of Sports Medicine, in collaboration with the National Center on Health, Physical Activity and Disability. It’s About Helping People I’m sure you’d agree that, as a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox. You really will benefit if you can cater [...]

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Weightlifter

Gym Management Systems for Dummies

As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

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Cartoon Gym

Unusual & Effective Fitness Equipment

Unusual fitness equipment has its advantages in both attracting new customers to your fitness business and retaining current members. Encouraging New Gym Goers Join Your Gym When new customer walks through your door that has never had a gym membership, emphasize why the variety of your gym equipment is important to their overall fitness regimen. Inform them that gym equipment is scientifically designed to ensure that when you use it, you are actually burning more calories as well as increasing the strength in your muscles. The reason why personal trainers and fitness instructors emphasize the use of the equipment is [...]

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This Month’s Buzz Words: “Small Group Training”

We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health club is great way of losing weight and improving your health because health clubs specialize in providing the necessary training and weight reduction activities that will help you stay healthy and fit. One recent trend that has started to build up a lot of buzz within the health club industry [...]

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Let The Trend Be Your Friend With Special Populations

As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of the population and there is a market to be found by catering to their needs. Start With Special Population Certified Trainers The reason special populations are distinct categories; separate from your average gym member is that they start from such a delicate level of health. They need to work with [...]

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Client Retention through Motivation

It is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients. As you are probably familiar with yourself, motivation is not a simple task and requires a great deal of commitment, time, energy, and thought. When you are responsible for motivating another person, you have to still bear in mind yourself. As a personal trainer, there are two people that have [...]

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Grand Opening Red Ribbon

How to Adequately Prepare Your Fitness Business for a Grand Opening

Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]

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How Health Club Trainers Can Be Effective Motivators

People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are most likely actually do it and feel better about themselves. But then, there are always those who do not have the right mindset. The survival of your health club business, to a large extent, depends on how you change their mindset and set them on the right track. This would [...]

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