Gym Business

Category archive for "Gym Business"

Part I: Which is better…?

On fitness forums, I have seen this question posted quite frequently: Which is better, to hire a personal trainer as an employee or as an independent contractor? In the following weeks, I will attempt to explore this question from different topic angles with addressing the very basics. However, I would like to get a more in-depth perspective for my own personal knowledge as a gym owner. I ask for feedback from you, the reader, no matter where you fit in the fitness industry! As a Gym Owner What Type of Personal Trainer is Right for You? Whether you are the [...]

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Cartoon Gym

Gym Personalities: Which One Are You?

There are many different reasons people join a gym. Mostly, members are looking to improve markers of health, wellness, and are just looking to better themselves overall through physical exercise. This post is not about the majority.  This post is about those personalities you run into that take their own fitness on with a psychopathic intensity that would make most serial killers stop and say: “Hey, are you ok?” So, this is actually a public service message to get you to look at yourself in the mirror and, via deep self-introspective reflection, ask yourself: “Am I that guy?” 1.       The [...]

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Dirty Gym

Keep Your Business Clean

No matter which show I watch: Bar Rescue, Restaurant Impossible, Tabitha’s Salon Takeover, and even the long gone but much loved We Mean Business (hosted by Apprentice winner Bill Rancic), there is one common element: every single business that the hosts enter is FILTHY! The aforementioned shows are my soap operas; I simply can’t get enough of them. I love peering into other people’s businesses and seeing how they’re run and what sets them apart. There’s one thing that consistently horrifies and bemuses me: the cleanliness of the business. Every entrepreneur knows what it’s like to have to scrimp and [...]

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Health Club Sales

Everything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of “differentiate your gym through customer service.” While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change that’s happing in the industry. If they follow their own advice, they’re going to end up with a small handful of extremely happy members – unfortunately for them, a small group of very happy members won’t pay the bills. If I had to predict how to properly position your gym [...]

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Fitness Trainers

Fitness Gym Business Networking

I’ve been on the hunt for fitness gym business resources but I’m having trouble! For anyone out there interested in starting a gym or buying a gym, there just doesn’t seem to be much in the way of information. In fact, some of the only information that I can find is related to the 24 hour gym franchise boom. Although I’m sure that each franchisor provides information to their franchisees, where do the rest of us meet to collaborate? When you search for fitness marketing and related promotional types of information, all you seem to find are various programs for [...]

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