Why sell branded products at your gym Have you ever considered selling a branded product in your gym or online? They could be water bottles, hoodies, equipment or towels. Whatever. The point is your health club’s name would be on that item, wherever it travels. All the while, reflecting your gym's unique identity and generating a bit more cash for your company. What is the difference between a product and a brand? Products are what you sell but a brand is who you are. Brands are created through advertising, intent, and creativity. Your carefully crafted flagship image is your brand. The [...]
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If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business. To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls of why new gyms fail so you can be sure to avoid them. In my opinion, here are the top 10 reasons why new gyms fail... #1 - No proper business plan No business plan can be fatal to your new gym. Before starting a gym know: Successful gyms watch finances, [...]
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As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events. Marketing strategies like these often - for good reason - make up the backbone of gym advertisement campaigns. However, sticking to these tried and true methods can feel a little stale after a while. Not to mention, if you neglect the technical and online sides of your marketing campaign, you are [...]
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Picking Up The Pace Of Fitness Business Marketing Having a website is pretty much a fundamental part of marketing for any business these days. In the gym business there are numerous ways that having a digital home helps you communicate and connect. But there are different levels of presence of effort that are completely disconnected from one another. First, it's now a standard that your website has to be equally readable from computer screens and mobile devices, so anything you publish must be readily accessible to each. Second, like anything else in business, you get a return out of it [...]
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Gym Insight just released the first version of our class calendar feature! This will be a standard feature to all of our premium clients. The class calendar feature is also included in our free version for all those who register to try out our software! We now also have a website widget tutorial on the "Classes" page to help assist you in getting the calendar displayed on your own website in real time! Don't be shy, try it out for yourself and let us know what you think.
Seeking Beta Testers: We are excited to announce that Gym Insight is now ready to start beta testing our new class scheduling feature. This feature will be free to all our premium clients and has the capability to be displayed directly on YOUR business website! Before we formally launch the product, we do need your help and feedback to perfect it. If you are you are a premium client of ours, just drop us a line, and we will get you started scheduling. How do I get started? All you have to do is let us know that you are [...]
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When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of your successes, profits or even problems. On the other side of the equation you have the unique and obscure diversity of what is known as "The Long Tail". Out of The 80/20 Rule Comes "The Long Tail" The principal behind the 80/20 Rule is called a power law distribution. This [...]
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I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn't find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners of small fitness center and their managers face the same demands every day. One of the most important things that the best gym management software must do is integrate with the customer experience. It has to help the curious browser or window shopper to pull the trigger and commit to [...]
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From the moment that a potential client first lands on your website they will statistically make up their mind in mere seconds. Those people who decide that your website doesn't offer what they're looking for will leave your website without viewing another page - this is referred to as a bounce. That said there are a few basic things that you can do right now to improve the effectiveness of your website. 1) The first thing that you must do doesn't require that you do any work at all; rather, you simply have to decide what you want the visitors [...]
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