Secrets of the Social Gym Connection

What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]