What are the issues facing gym owners in the near future? How is our world changing and what does that mean to boutique fitness gyms and their counterparts – general service fitness centers? Just as the pandemic upended fitness routines, changing demographics and shifts in how individuals perceive health and fitness are driving adaptation and innovation. Let’s look at a few of the concerns facing our industry. Gym truth One: We’re all getting older. One statistic we’ve seen asserts there will be more people over 50 years of age than under 50 by the year 2030. That year, as well, [...]
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What Does Mobile Mean For Fitness? The latest trends in mobile apps for fitness and healthcare are heading toward an exciting destination. Mobile devices are everywhere, and it's amazing what you see when you observe at any gathering of human beings these days. Half or more of any group seem more involved with the devices in their hands than the world around them. So, what are the ramifications of this behavior for fitness centers and health clubs? It's About Millennials And What Controls The Lives Of Consumers As a gym business owner, you always need to look to the future [...]
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The Digital Natives Expect You To Bring Your A-Game There is a simple logic that justifies marketing to Millennials; it is the fact that, being young people, they will be around for years and years to come. So if you can capture the mood and attitude that appeals to them, you have a shot at building relationships with a valuable demographic. Millennials are the offspring of past generations that were subject to sophisticated marketing, even if the media was less advanced. This recent generation has grown up within that context, and they are the first generation that is truly native [...]
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