Healthcare & Health Clubs: How to Make the Relationship Work

Does it make sense for your gym to expand into medical fitness services? The answer is - it depends. On one hand, your health club benefits from a growing base of business built off of referrals from the medical community, but, on the flip side, you can expect a large upfront investment requiring time, money, and space. You would be jumping into a growing trend led, in part, by the American College of Sports Medicine's Exercise is Medicine initiative launched in 2007. This powerful move by a leading organization is an attempt to reset the conversation on the importance of [...]