Of Marketing Gurus and Gym Promotions

One of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you've heard of him. He's an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it's January and that means that it's the peak promotion season in the gym management and fitness-centered world. Every New Year I'm reminded how almost everything he's written has proven to be true. One thing that Abraham writes about is how promotions can be so non-linear that just a slight change in wording or graphics can [...]