Let’s talk Memorial Day gym promotions. The national holiday is only five weeks away — what about using it to increase your membership numbers while expressing gratitude for those who’ve given their lives in service to our country? What is Memorial Day? Memorial Day is a federal holiday established in 1868 to honor and remember United States personnel who died while in service in the U.S. armed forces during both wartime and peacetime. A commemoration organized in 1865 by formerly enslaved people in Charleston, South Carolina, is the first known recognition of the day, which was frequently called Memorial Day within the [...]
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Your March Gym Owner's Newsletter! Exciting new Insight software features, a gym success story, Pro Tips, and more in this month's Gym Owner's Newsletter View in browser Welcome to the latest edition of the Gym Owner’s Newsletter! This issue, we're highlighting an exciting new feature in Toning Up. Our recently released recurring payments tool allows you to take control of your gym's product and services renewals - a key driver of your gym's financial success. On a lighter note, we've turned to Science Corner to solve an ancient gym floor quarrel, then in Gym Life explore outstanding new-owner moves. [...]
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View in browser "To begin, begin."- William Wordsworth Cheers to a New Year and Congratulations on another healthy year! Encouraging, supporting, and living the dream of physical fitness for your clients is an extraordinarily important job and a truth worth recognizing. In this newsletter, we're debuting a brand new section: Science Corner, where you'll discover just how significant regular exercise is in preventing disease; next, we'll catch up on the latest Gym Insight product updates, stop by The Kage Gym where our Gen Z client shows us how to increase business through bussin' social media, and finally pick up [...]
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Happy Holidays from the first Gym Owner's Newsletter! View in browser Welcome to the inaugural edition of our monthly Gym Owner's Newsletter! Here you’ll find product updates in “Toning Up!,” deep dives with club owners in “Gym Life,” and top-quality industry advice in “Pro Tips.” Gym Insight has grown exponentially since starting in 2008 thanks to input and feedback from our beloved users. For this we are deeply grateful. Through the Gym Owner's Newsletter, we are excited to broaden this inspiring feedback by encouraging YOU to stay in contact with us! Read on to discover how. Finally, from the whole Gym [...]
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Don’t let your gym’s size get in the way of negotiating a great gym lease — you’ve got more power than you think. Gyms are the darling of commercial real estate these days and here are four reasons why Four reasons landlords prefer gym leases 1. Gym clients stick around. Gym goers are known for something in the industry called “stickiness.” This odd word is the amount of time a person stays in the retail plaza after visiting (in this case) the gym. While in the plaza, gym goers frequently stop for a refreshment, socialize with friends or finish errands. According to Creditntell, [...]
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How can you sell more personal training without losing money or increasing staff? Kage Gym in Mundelein, Illinois, has figured out the secret sauce resulting in an insane closing rate of nearly 70%. They’ve been so successful with personal training that, after two years in business, they’ve just begun promoting memberships to the general public. What's Kage Gym owners story? Owners Omar Sanchez and Gonz Sanchez (no relation) opened Kage Gym in September 2022, taking on and renovating an existing gym. The two young entrepreneurs dipped into their enthusiasm and love of bodybuilding to create a gym that has become a magnet [...]
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My family recently stayed in a hotel where we were greeted by an employee vaping behind the counter. Later, I found the hotel’s gym equipment broken and worn out. On my next visit to the city, I stayed at another hotel, in a different part of town. This excursion made me think about the similarity between gyms and hotels and what the fitness industry can discover from the leaders in leisure. And, how devastating bad first impressions are on customer retention. How the best hotels create brand love. Hilton understands good customer experiences — coupled with excellent customer service — [...]
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When we started this blog in 2011, Gym Insight was a young company — barely three years old, and still beta testing much of its software. Today, we’ve installed our health club software in countless gyms while cultivating the passion for ingenuity and improvement that brought us here today. Here, we shamelessly pitch why we (still) believe we offer the best gym management software on the market. 1) FREE United States-Based Customer Service This seems like an unusual boast but, truthfully, local customer service is not so common. Our highly praised customer service team is located in the Continental United States [...]
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As a gym owner, you would already know that the music you play at your gym defines the ambiance and affects the level of motivation for your members. With different personalities coming to your gym, you are probably having a hard time trying to keep everyone happy with the type of music you play. While hardcore bodybuilders are likely to prefer rock and heavy metal, others might be more comfortable listening to pop and blues. The choice of workout music can also differ a lot according to each type of exercise. When deciding which music or radio station you should [...]
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Is it possible to prosper as a gym owner in a small town? After speaking with several gym owners in cities of fewer than 5,000 residents we discovered it’s a definite “heck, yes!” With the right dedication and planning, you can succeed and grow in any sized hamlet. Advice from our Gym Insight customers on how to flourish as a small-town gym. 1. Adapt to your community’s needs. As Justin Green, owner of the Source Fitness Center in St. Clairsville, Ohio, explained in our Gym Owner's Podcast, the household income for his small town gym are not high. As a result, [...]
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Interview with Dr. JoAnn Eickoff-Shemek, “Dr. JES,” professor emerita, University of South Florida, expert fitness and law witness, and national spokesperson. Podcast: “The Power of Control: Dr. JES Returns” We’ve dedicated the last two blogs to avoiding gym negligence lawsuits. How to steer clear of legal landmines, and training staff to properly guide members on their fitness journey. Now we are at the final leg – scope of practice. Here, we discuss that wafer-thin line between offering good nutritional advice and stepping outside one's field of expertise. When too much good advice lands you in hot water. In one case Dr. JES recalled, a personal trainer [...]
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David Flench, president Medical Fitness Association. Recently our Gym Owner’s Podcast welcomed David Flench, president of the Medical Fitness Association, for a conversation on how gyms benefit from offering medically integrated healthcare services. Here's the lowdown on what we learned. To listen to our podcast, click on the embedded YouTube link. What is the Medical Fitness Association? It is a nonprofit professional membership organization providing industry standards, certification opportunities, educational programs, benchmark data, professional development and networking to improve the operational success of medically integrated health and well-being centers. It strives to be the resource for new and established gyms [...]
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Gym owners, wake up! You're all fighting for a piece of the same market — slim, fit people. It’s time to embrace the nearly 70 percent of people in the United States who are overweight or obese. They want to exercise, too — just not for the reasons you may think. For this article, we spoke with Louise Green, founder of the Big Fit Girl campaign. Green is a personal trainer, spokesperson, and author who has created an online community supporting, encouraging, and training individuals in larger bodies.From a founding bootcamp for plus-sized women to creating a weight-neutral fitness movement that includes [...]
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How can you find good employees for your gym? Individuals who express your values and create an environment in which members will thrive? It’s never an easy task, but we’ve brainstormed multiple ways you can scout and hire good people. These ideas are culled from our discussions with other gym owners, as well our own experiences in the job market. Four tips to finding good gym employees 1. Recruit from your membership The people who visit your gym already love it. Why not bring them in on the action? We’ve spoken with more than one gym owner who found particular members [...]
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#GymInsight: Flexing muscle in an industry growing as fast as the Internet. Facebook, Instagram, Twitter, YouTube Why go social now? Over the past 13 years, our company has grown from two gym owners-turned-software-developers into a buzzing hive of professionals, each offering talents that enlarge and improve our software’s capabilities. At Gym Insight we created our gym management software to improve how fitness businesses were run. From converting “pen and paper” gyms, to competing against the world’s largest software management companies, Gym Insight has charged forward on a relentless path of improvement. Through reputation, word-of-mouth, advertising, and now social media, our [...]
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