Digital marketing is here to stay. Chances are you’ve already dipped into online advertising by promoting your fitness center on social media. However, when it comes to spending money on digital advertising, where should you start? To understand the fundamentals of digital marketing we turned to Get Amplified Marketing Group owner Nick Sakkis for some answers. First, what kind of budget do I need? There are two main players in the digital ad world: Facebook and Google. If your budget is $1,000 or less a month, Facebook (which also owns Instagram) is the most cost effective promotion. Facebook and Instagram attract different viewers, [...]
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Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This is where your newly gained client knowledge really pays off. Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]
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The gym today is different than it was 12 months ago. It’s changed. Maybe we have, too. There have always been rule keepers and rule breakers, but now, it’s like they live on either side of your fitness club, and they’re driving each other crazy. The culprit? Masks, social distancing, germ wars … the list goes on and on. Meanwhile, you and your staff are stuck in the middle. As a gym owner, you need to manage all these senarios to minimize any potential harm Clearly communicate your gym’s policy. First, educate your staff. Define your gym’s coronavirus policy, and what national [...]
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What is awesome gym customer service? Customer service is important for any business to succeed. If you own a gym, your revenue source will be directly linked to your membership base. In order to ensure your gym business survives and remains competitive in today's fitness industry market, you have to consistently provide your members with high quality service. Customer service plays a vital role in member acquisition and member retention — research by IHRSA shows interaction with fitness staff significantly decreases member dropout. Gym members that are satisfied with the service being provided by your fitness business will automatically come [...]
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In this blog post I want to balance out some of the enthusiasm that I put into the previous two articles in the series on mobile fitness apps. This article changes gears somewhat; it's a discussion about where the boundaries lie in mobile computing, in support of fitness businesses. I have already given the case for having apps and now I would just like to mention some of the characteristics and limits that define what mobile apps are and what they can do. A Fork In The Road Mobile friendly websites are not the same as mobile applications. The web [...]
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When running a fitness center or any other business for the matter, it is only a matter of time till you have to deal with a disappointed or angry customer. This is when you face the challenge of handling the situation in such a way that the customer discovers the best qualities about your gym. If you get lucky, you might even end up earning a lifetime member with several recommendations. Let's see how you can take full control of the situation and turn an upset customer into a loyal member. Controlling Various Forums of Complaints In addition to getting [...]
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