December 2022 Profile. Superior Fitness of Granbury LLC., Granbury, Texas It takes courage to follow your ethics. Samuel Frederick, owner of Superior Fitness of Granbury, Texas, framed his life around that very concept: Right is right. Wrong is wrong. In July 2021, he accepted the challenge of taking over a 2,600 square-foot personal training studio and gym courting a small, but dedicated customer base. Together with Donald Mathis, a long-time friend, they set out to create a fitness center reflecting their values: exercise as a gateway for progress, movement and long-term change. “I want(ed) people to learn to work out effectively,” by [...]
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Fitness business owner Pete Dupuis originally published this blog July 8, 2015 on petedupuis.com. It is reprinted here with permission in its entirety. Commercial Real Estate Focus In my most recent blog, I discussed some important factors to take into consideration during your search for a new gym location. Once you’ve identified the dream location, the hard work is just beginning. It’s now time to talk lease terms. Since many of us are not fond of confrontation, it can be difficult to ask probing questions and know when to push back if it is in the best interest of your business. [...]
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What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]
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Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and soul of the business. What this implies is that you must have a great start to break-even as soon as possible. Your facility deserves a huge opening so that people know that a lot of effort and money has been put into a project for their benefit. Here are some [...]
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