The gym today is different than it was 12 months ago. It’s changed. Maybe we have, too. There have always been rule keepers and rule breakers, but now, it’s like they live on either side of your fitness club, and they’re driving each other crazy. The culprit? Masks, social distancing, germ wars … the list goes on and on. Meanwhile, you and your staff are stuck in the middle. As a gym owner, you need to manage all these senarios to minimize any potential harm Clearly communicate your gym’s policy. First, educate your staff. Define your gym’s coronavirus policy, and what national [...]
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The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks. Today's gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, their single greatest decision could be to see this pandemic as an opportunity-a chance to grow and change for the better-rather than view [...]
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What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and expense of traveling to a gym? The answer, I believe is actually pretty simple. People could do a lot of training at home. But who really wants that? It's too easy to slack off and it can get a little lonely. It's the social component of being around other people [...]
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Having a good ventilation system is important for the health club experience and environment. Fact: Most gyms are indoors and many people are sweating and breathing in recycled air. Problem: Risk of infection is high in gyms with poor ventilation systems. Factors contributing to the problem: 1) Viruses, germs and bacteria thrive; 2) Humid areas compound the problem; Result: 1) Foul smell; 2) Shortness of breath; 3) Infections; 4) Your members will experience incomplete workout sets and poor performances; 5) Ultimately resulting in member avoidance, cancellation, and bad reviews; 6) Waste of money. Real World Experience: I know of a [...]
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Gyms and fitness clubs are areas that can get dirty pretty quick if not maintained properly. Since the main reason for many to hit the gym is to "sweat it out," they are bound to get dirty. Having said that, people prefer a clean area where they can workout. Keep in mind that the main reason for exercising is health and a dirty place defeats the purpose and will loose your clients quickly! Apart from cleaning, you also need to ensure that the gym is not smelly where people actually find it irritating to work out. Don't let uncleanliness be [...]
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