Fitness Trends For 2016 It's about time once again to review the trends that are in the ascendant and what has changed in the last year or two in the fitness industry. Fortunately, we don't have to guess or dig too deeply. The American College of Sports Medicine (ACSM) produces a survey of the top twenty trending issues in the minds of fitness professionals. If you haven't done so already, you really should view the results of this year's survey at this ACSM link. We have looked at trends before, and it's a fascinating pastime to watch how the market [...]
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How do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of information. Also, trends can fail to pan out and just turn out to be short-term fads. It's really hard to make predictions with any kind of certainty. But you have to try to anticipate what's ahead as a business owner, if only to plan your investments. The more of the [...]
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The emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to address the health of clients. To do this you need the knowledge base to support the participation of the people who would benefit most from increased fitness. These special populations include the elderly, diabetics, the obese and survivors of heart disease. But how Does That Tie Into Fitness? One thing [...]
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Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a passing fitness industry trend, think again. Insurance companies have already acknowledged that personal training is a form of preventive healthcare. It is believed that for ever dollar that insurance companies spend on prevention, they end up saving $10 for treatment. This is one of the reasons why insurance companies today [...]
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With our economy at its current state and the rise in competition, it can be difficult to stay competitive in the fitness industry. You have to keep with the current fitness industry trends and fitness industry statistics to get in touch with your members and patrons. Staying current in the trends can also help you attract new members and retain your loyal ones. Avoid replicating the marketing ideas used by your competitors and instead, go for fresh ideas that can guarantee you success. A primary focus that will always stay fresh and true in the minds of the majority are [...]
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This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years. The bureau also said that the number of jobs available under "fitness and recreational sports centers" even went up to 484,200 in 2010. Economists justify this prediction by looking at how businesses [...]
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