OK so it is about time to start looking at the trends for fitness in 2015 and the ACSM has released their most recent survey of club owners. There were not a lot of surprises but there are some interesting conclusions from that report and some other things that come up elsewhere that are really worth taking a look at. The trends for High Intensity Interval Training, bodyweight training and an increasing demand for trainer professionalism all seem to be holding course and continuing onward. It's like there is no real change from last year but that is sometime how [...]
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It seems like lately I can't help but notice that workout spaces have been popping up with the name CrossFit displayed in bold letters across the front of the building. Gyms that offer this new workout system have been spreading like wildfire. Because it's such a mixed and intense way of working out, CrossFit licensees, or affiliates as the brand calls them, need to be expert at fitness, personal training and injury prevention. It appears to present a huge opportunity for trainers to become owners. However, the question remains: Is it a true fitness trend or is it a fad [...]
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You can never have too much information about where the market trends are heading. One really insightful source that I'd like to discuss is the eighth annual American College of Sports Medicine's (ACSM) Worldwide Survey of Fitness Trends for 2014. To get the most out of it I recommend that you read the entire survey report yourself. Every year for the last eight years, the ACSM has commissioned a worldwide poll of fitness industry professionals. There are some really interesting issues that turn up in this survey. One of the best things about it is that it attempts to distinguish [...]
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How do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of information. Also, trends can fail to pan out and just turn out to be short-term fads. It's really hard to make predictions with any kind of certainty. But you have to try to anticipate what's ahead as a business owner, if only to plan your investments. The more of the [...]
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