The number of specialties within personal training certifications is exploding. From adaptive special needs to sleep recovery, the range of human conditions now addressed by the fitness industry is stunning. For ambitious gym owners this evolution in specialty training programs creates the perfect opportunity to build a very profitable niche business. By selectively choosing to encourage your trainers to continue their education within specific categories, gym owners can sculpt and introduce their gym to a completely new set of members. Whether you wish to pursue individuals recovering from health conditions or pivot to holistic remedies or youth athletics, the specialties are out [...]
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Checklist for Hiring Personal Trainers Do you use a checklist when you are hiring staff at your gym? What follows here is the checklist for hiring personal trainers that I use as a structure for the interview and hiring process. As a small business owner and fitness center owner and manager you have to be organized to the point of being obsessive compulsive. In the corporate world of big gyms and worldwide fitness franchises you get all kinds of support that’s not available to the independent owner. Being an independent business owner also has its virtues but as an entrepreneur you need to be [...]
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The Memorial Day Weekend is approaching as I write this and I am reminded that those who served our country are among the most deserving of our support. When it comes to charity donations gym and fitness center owners can make a great contribution by including marketing promotions that give back. I have a bias toward giving to veterans' causes and I make no apologies for it. There's a vast amount of need because, as a country, we've been asking so much of so many for so long now. It also troubles me to hear of the delays and shortcomings [...]
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