Baby Boomers Boosting the Health Club Industry

Seniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population. Over the last decade, the number of health club members over the age of 50 has grown exponentially, virtually exploding in comparison with the rest of the membership. One reason for this rush to the gym is quality of life. As Baby Boomers age, they are determined to enjoy a more active lifestyle than their parents before [...]