In this blog post I want to balance out some of the enthusiasm that I put into the previous two articles in the series on mobile fitness apps. This article changes gears somewhat; it's a discussion about where the boundaries lie in mobile computing, in support of fitness businesses. I have already given the case for having apps and now I would just like to mention some of the characteristics and limits that define what mobile apps are and what they can do. A Fork In The Road Mobile friendly websites are not the same as mobile applications. The web [...]
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In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don't provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone's hands. In fact, the market is [...]
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If you don't yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that's the holy grail of social media in business; you want to use social to drive your business. Realistically, you're probably going to have to work at it a bit but once it picks up momentum it'll be much easier than doing promotion all by yourself. Your gym has a community of members and employees. People [...]
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