You Cannot Avoid The Google
There are so many things a small gym or fitness center owner needs to be aware of, most of which are not directly related to the gym business. Hopefully, articles such as this one will help you to keep up to date and informed about the state of the industry. I have some pretty good sources on the inside of the tech industry and I like to think that I can help gym owners learn what they need to know. So, here is a quick overview of what is in the works and what we are going to be dealing with sooner than you might expect.
The Pursuit Of Authentic Search
It all comes back to search and Google has the objective of improving it to the point that the absolute best result for what you want will appear, as if by magic, every time you search. This is a stated aim in the company’s mission statement. Essentially, the point is to create a search for the authentic search engine results page.
Google may be at the top of the pile right now but like most smart tech companies they realize that it can change overnight. They are pinning their hopes on the belief that the best search result is the most authentic. That is what most people are looking for: We want what we want without being manipulated or distracted by someone’s agenda.
The really clever part about it is the way that Google and the rest of the companies on the leading edge are going about it. They are looking at the associations between what searchers are seeking and the common traits and meaning behind it. Keywords don’t tell that much about the context of the search it’s what goes on in between. A keyword index is just a big list, like an extended dictionary.
The future of search lies in the knowledge that surrounds the keywords and what is really needed. That forms something called a knowledge base. A thing I am proud to say that Insight is developing right here, relating to our software. That’s not so impressive in itself (but hopefully useful all the same) it’s a fundamental requirement for the service moving forward and we are doing everything we can to keep our clients supported with the best available service.
When Everyone Has A Knowledge Base Google Wants A Knowledge Vault
Google has begun adding information from its own knowledge base to the search results that they post. First you will find that it responds better to natural language questioning, you can even speak your question, given the right prompt. Presently, most of the information in Google’s knowledge base has been collected and aggregated by humans.
They’re developing a machine-based advanced version that they call Knowledge Vault, which uses logic and diverse sources including the existing Google knowledge base to match up search and learn the associations and connections contained within the data, without human help.
The force that’s driving this is the competition in consumer markets. If a company isn’t prepared in advance of a customer making a purchase they will lose out to the one that’s anticipated the customers next move before even the customer knows they are going to decide to buy. When it comes to big-ticket items such as cars this is where the state-of-the-art is headed very fast.
This will also spill over into the marketing of gyms and fitness studios. I am confident that smart gym owners will be able to fight back against the big box chains and franchises. The big guys can throw money at the problem but there are thousands of start-ups out there that are likely to disrupt the status quo. Gym Insight will be right here to pass along the latest tips and hints to help you out.
The Solution Is Simple When You Know What To Share
So, the thing to focus on in your blog, website and social media offerings is the content. Don’t worry about the keywords or the format so much as just attempting to concisely express the point you want to make. For a gym owner that is likely to be a discussion about the services, facilities and knowledge you can offer. The way that things are moving forward the searchers will find you because of the quality and authority of your offerings. Just like the business model for your gym the most important thing to offer is authentic service.
Bibliography
Google. Our Products And Services. https://www.google.com/intl/en/about/company/products/ (accessed December 1, 2014).
Hodson, Hal. Google’s fact-checking bots build vast knowledge bank. August 20, 2014. https://www.newscientist.com/article/mg22329832.700-googles-factchecking-bots-build-vast-knowledge-bank.html#.VCSKWildXBd (accessed December 1, 2014).